At Ads Savior Agency, we specialize in Amazon PPC advertising, helping brands maximize their visibility and profitability on the world’s largest ecommerce platform. With a data-driven approach and a team of seasoned experts, we develop customized strategies to drive targeted traffic, increase conversion rates, and optimize advertising spend
Before
After
55% Increase in Sale with 53% to 23% Tacos
Results:
The client faced a high Total Advertising Cost of Sales (Tacos) of 54%, indicating inefficient ad spending. Additionally, they identified several non performing search terms with high spend and zero conversions, impacting overall campaign effectiveness.
Solution:
Wey implemented a strategic overhaul of the client’s Amazon PPC campaigns to optimize Tacos and maximize ROI.
Our strategic approach included:
Pausing Non-Performing Search Terms:
We identified and paused keywords that were consuming a significant budget without generating conversions, redirecting resources towards more effective strategies.
Keyword Segmentation:
Through meticulous analysis, we segmented keywords based on performance metrics to identify high-converting search terms. This allowed us to prioritize and focus resources on the most profitable keywords.
Focused Strategy:
We crafted a focused strategy targeting specific types of keywords that had proven to deliver results, such as high-conversion and relevant search terms.
Continuous Monitoring and Optimization:
We implemented rigorous monitoring of campaign performance, making real-time adjustments to bids, ad creatives, and targeting to maintain optimal performance.
Result:
Tacos Improvement:
The Tacos was significantly reduced from 54% to 23% after optimizing the campaign structure and focusing on high-performing keywords. This improvement reflects a more efficient use of ad spend and increased profitability.
Cost Savings:
By pausing non-performing keywords, the client achieved substantial cost savings, reallocating these funds to campaigns that yielded measurable results.
